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Corporate fundraising builds deliberate partnerships with businesses that share your goals, turning that alignment into funding, skills and reach.
In practice, that can mean multi-year (often flexible) support; matched funding and payroll giving; cause-led campaigns; senior-level advocacy; pro bono expertise; staff volunteering; in-kind products/services; and meaningful brand reach.
For charities diversifying income, it adds a second engine: reduces reliance on grants, opens doors to new audiences (employees, customers, supply chains), and creates reusable assets you can repurpose for trusts and major donor asks.
For businesses, aligning with a charity significantly enhances staff morale, effectively fulfills Corporate Social Responsibility (CSR) objectives, and demonstrably strengthens their public image.
Done well, it’s co-created and measured, aligning funding with programmes, setting clear KPIs and outcomes, generating rich stories and data for reporting, and building a dependable pipeline you can grow year on year. The bonus? A louder megaphone for your cause and partners who are genuinely invested in your success.
At Paper Plane Consultancy, we develop practical corporate fundraising strategies, craft compelling cases for support, package fundable propositions, and build your prospect pipeline - so you’ve got a confident offer to take to market and convert into partnerships
